Tata Tigor Media Drive
A media event for the brand that broke from the convention and redefined the experience of style, technology and legacy.
Spanning two days and three venues, the Tata Tigor Media Drive was an indulgence in luxury. It showcased a way of life where glamour met chic practicality. A personalized airport-arrival led to the gourmet food stations, customized brews, bespoke perfumeries and exclusive style-tips followed by the official unveiling at a cocktail soiree amidst a series of installations of the Tigor. The morning drive steered towards an unconventional destination where the riveting history of the automobile, and its evolution in design were celebrated as a subtle reflection of the enduring legacy that the Tata Tigor Styleback is said to embody.