Events
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MARKETING STRATEGY

Identifying the right audience and aligning with the marketing, sales and overall event objectives. Managing key media channels pre, during and post event through Press & Media, PR hospitality management, influencer outreach and live digital / social media campaign roll-out. 70 EMG works with and directs multiple specialised agencies on the client side and internally to develop and manage pre and post event marketing strategy requirements for events. We produce event audits and post-event reports to allow our clients to measure and benchmark their sales, brand, marketing, digital and audience impact.

BRANDING & CONTENT DEVELOPMENT

70 EMG’s team of in-house 2D, 3D designers and copywriters produce branded event logos, campaigns, signage and associated campaign collaterals. We create a holistic brand identity through creative artworks and themed graphic design for events across mediums: from stage and venue signage to invitations, hospitality collaterals, digital & social media. Our award-winning film division scripts and produces brand films and audio-visual collateral to support events, brand messaging and digital media.

EVENT DÉCOR, EXHIBIT, & RETAIL AND MEDIA DESIGN

70 EMG’s design studio – The Set – designs and fabricates award-winning, immersive, 360-degree event and stage designs. The Retail Media division at 70 EMG designs and builds permanent and temporary Retail & Exhibition installations across India. We have specialised in the construction of multi-city, multi-venue event spaces, working across multiple mediums and venues to create concert/festival staging, conferences and launches, exhibitions, floral décor & installations, spectacular private parties and other celebratory occasions.

PRODUCTION, LOGISTICS AND EVENT TECHNOLOGY

Our Operations Managers design, budget and manage an enormously varied range of experiential initiatives – launches, press conferences, media engagements and press drives, festivals, 30+ city brand sampling tours, weddings, celebration events and some of the world’s largest exhibitions. We work with domestic and international lighting, sound and audio-visual designers to provide best in class solutions to event and stage requirements. We research and use the latest event technology – VR, facial recognition, 3D Projection Mapping, interactive immersion, launch & hydraulic tech to best reflect the brand experience, products and live event messaging. Our teams follow proprietary planning and checklist documentation to guarantee in-time delivery and the highest quality standards.

BRANDED FILM, LIVE BROADCAST & CONTENT DESIGN

Our in-house Film Division scripts and produces award-winning, branded film content to support our clients’ marketing and live event requirements. We manage live venue streaming, broadcast and web-casting services at venues. Along with audio-visual films to support live staging and stage running orders, we produce film and broadcast community-oriented, branded film content for digital and social media. At 70 EMG, each event is a story that's given a distinct personality through visuals, art and narration.

ENTERTAINMENT, EVENT FLOW & LIVE CONTENT

The story experienced live by your audience and community is the product of an intricate, scripted and well-rehearsed creative process managed by 70 EMG’s creative and servicing teams. We work with globally famous speakers, actors, celebrities, writers and designers to convey your message, build relationships with your audience and community, and most importantly, engage, educate and entertain your audience.

DIGITAL STRATEGY AND ENGAGEMENT

We develop and curate experiential ideas that stimulate online narrative and generate conversations for you. We work with your agencies to track and refine audience data and create a digital media strategy across bought, earned and shared media that engages your audience and integrates with your PR and offline marketing strategy. We design and produce the content that brings in fans. We’ll identify and engage digital and social media influencers on your behalf.

AGENCY INTEGRATION

Our experience and track record engaging with online communities for events and brands depends on our ability to create brilliant conversations, curate content, and develop engagement. To do this, our in-house digital & creative team works with specialist digital analysis, data mining and media buying agencies. Our extensive track record in terms of face-to-face engagement with consumers and experiential audiences, gives us a unique insight into the interests, language and tonality of multiple online communities, empowering and augmenting your existing digital media strategy.

EXPERIENTIAL DIGITAL IPR

The intersection of live event, shared experience and digital and social media allows us to create unique engagement content and branded properties for online / offline communities. We develop, manage and market ideas and conversations that become digital intellectual properties for brands as diverse as India Bike Week and Jaguar Land Rover.

DIGITAL TECH

We work with brands, partners and clients to enable real time digital messaging using the latest technology and programming resources. We develop mobile apps and social media integration tools using VR, interactive kiosks, digital signage, two-way brand engagement displays, interactive LED walls and holograms. We develop ideas and content that generates social media interactions with your audience and community. We staff our events with digital and social media enablers to spread and communicate your story.

PRESS, MEDIA, CELEBRITIES AND INFLUENCERS

We know people and we understand their motivation and expectations. Whether its organising a media drive for the auto press – a 70 EMG speciality – or booking and managing a celebrity- / influencer-lead engagement program, 70 EMG has the connections and experience to connect you with PR and digital communities to get your brand message and product attributes out there.

SHOP FIT-OUT & FIXED INSTALLATIONS

We work with brands and clients to design and build retail stores, shop windows, fixed installations, brand and product displays and celebration décor. Using the latest design technology and meticulous selection of materials, our fabrication teams have the ability to budget, plan and roll out multi-location units to a global standard of quality. We work with brands like DLF, Hermès, GLR and Pernod Ricard to translate their design and brand vision, analyse and execute their product placement.

CONSUMER & SHOPPER ENGAGEMENT

Our digital, servicing and event management teams develop and manage shopper engagement programs designed to drive traffic and sales. We recruit and train retail promotion staff and manage reporting structures and data capture. We develop interactive digital and social media tech, designing and managing brand and product content for shared media.

RETAIL BRAND LAUNCH, DIGITAL & PR

We launch retail brands nationally, developing and managing 360 degree, strategic marketing plans. We work with clients to drive PR coverage, digital engagement, and influencer / celebrity appearances and endorsements around their India launch plans. 70 EMG’s work with Zara and Harley-Davidson has been award winning, and we continue to work with global brands to help their pan-India roll-out plans.

EXHIBITION STAND

Our design and fabrication teams have won multiple awards for exhibition stand construction across a range of exhibition properties, including the CPhI Paris, the Auto EXPO, Autocar Performance Show AND the India International Jewellery Show. We have an unrivalled track record for both creative design and fabrication quality, together with an unmatched ability to manage, market, drive footfalls to and engage with customers at the Exhibition stalls we build.

FESTIVALS & IPR

70 EMG is one of India’s largest festival organisers and promoters. We manage some of India’s most iconic public events such as the Kala Ghoda Arts Festival with logs 650,000 footfalls, and India Bike Week – Indian motorcycling's most important tribal gathering. We have built and handed over Festival IPs for entire industry verticals like the Goafest – the festival for India’s advertising fraternity. We understand how to manage, feed and entertain an audience, generate funding from multiple revenue sources, and how to market and build national communities to support future growth.

LUXURY & LIFESTYLE

We work with luxury brands and the fashion and lifestyle industries in India to develop, design and manage their experiential initiative, event IPR and HNI audience engagement. Our hospitality team is one of the most polished and experienced in the business, and complements the brilliant design, flawless operation and superior servicing that’s expected from us by clients and brands like Cartier & the Richemont Group, Remy Martin, Amazon India, Jaguar Land Rover and many others.

GOVERNMENT, NGO & SOCIAL CAUSE

Our operations and servicing teams work with government departments and institutions to produce nationally-important projects and launches. We develop conference properties that allow industries, institutions and government bodies to interact and share ideas. We’ve taken great pleasure in helping select NGOs like Magic Bus and Elephant Family develop gala events and event IPR that have generated large sum of funds for their work with India’s underprivileged children and endangered elephants, respectively.

EXHIBITION PROPERTIES

We work with institutions and clients to develop and design award-winning exhibition properties. Our design & operations teams develop brand campaigns, collaterals, planning documentation and scale mapping for clients to generate exhibitor, sponsorship, delegate and F&B revenue streams. We manage all aspects of exhibition projects such as design, fabrication, security, hospitality, F&B, exhibitor liaison, ancillary events, conferencing, and technical production.

WEDDINGS

Seven Steps is a pioneer amongst India’s wedding design and planning agencies. We help families create and live their dream, giving them the benefit of our enormous market experience and venue expertise. We produce weddings across the world, delivering our planning and design expertise with a rigorous attention to creativity and detail, and, of course, a cheerful smile. It’s why so many of India’s most discerning families return to Seven Steps again and again.

SPECIAL & SOCIAL EVENTS

There are times in an individual or a family’s life when a celebration is absolutely called for – an anniversary, a victory, sometimes even the launch of a temple in the Rajasthan desert! We love these moments and relish the opportunity to bring our skills, creativity and planning to make sure the events we create are stunning to look at and joyful to attend.