Isuzu X Food Festival

Target Audience

Festival Attendees
Food Bloggers and Media

Event Location

Mumbai, India

Integrated Solution

Event Conceptualization

Content Curation
Ground Production & Logistics
Influencer Management

A one-of-a-kind Food-venture.

Isuzu X Food Festival took the attendees on a culinary journey of extreme proportions. From North East’s infamous Bhut Jolokia Chilli to Quail Fry from South India, this festival shone spotlight on some of the most unusual delicacies from the remotest parts of India.

The festivities kick started with X Food Trail that took some of India’s biggest and most well-known food critics on binge sessions across various parts of the country. Three drives were planned across India which took foodies on a food exploration journey on Isuzu D-Max. Mumbai-Malshej drive took foodies on Pescetarian Diet; while the North Indian food lovers got a taste of some lip-smacking Punjabi and Himachali cuisines on their drive from Chandigarh to Barog. Down South, apart from the picturesque drive from Cochin to Allepey the attendees also enjoyed an equally beautiful selection of delicacies from Kerala.

The Isuzu X Food Festival took place on Nov 16-17, 2019 at Mumbai’s Turf Club. The two-day festival saw more than a thousand foodies throng to try out the most extreme and unique commodities, delicacies and cuisines from the length and breadth of the country. The 2019 X Food Festival was curated by food curator Nicole Mody, Author & Chef Michael Swamy, Food Writer & TV personality Kunal Vijaykar, and Chef & Cookbook Author Tara Deshpande.

The event was programmed as an amalgam of food workshops, talks, food competitions, music performances, curated food court and a farmer’s market. The workshops and talks were hosted by who’s who of culinary world including noted food critics Rushina Munshaw Ghildiyal and Rashmi Uday Singh.

The adrenaline soared at Ice-cream and Chili Eating Competitions; all the while, Taba Chake, Siya Arora, Shanay Shah and other performers on the main stage kept the audience entertained with their delightful tunes. The event had a plethora of unusual regional delights such as Bihari, Awadhi, and Assamese cuisines among others. At the X-Bazaar, the attendees also got a chance to shop for some unusual ingredients from the remotest corners of India. With more than 180 media guests in attendance, the event saw massive media coverage for days leading up to and after the event.

The event’s creative theme was awarded the Grand Prix in Poster Design at the prestigious NYX Marcom Awards 2020.

Isuzu X Food Festival
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