Nike Go
Sports enthusiasts
Mall attendees
Mumbai, India
Logistics & Ground Production
Event Conceptualization
Set Production
A larger-than-life obstacle course that proved actions speak louder than all words.
The cutting-edge features of the Nike React athletic shoes was demonstrated through an activity zone inspired by the childhood favourite reality show – Takeshi’s Castle. Built with foam, springs and sponges, the life-sized obstacle course made the ideal playground to showcase Nike React’s core features – soft, responsive, lightweight and long-lasting.
Designed and executed ensuring all safety standards, the Nike Go obstacle course was created to be fun, interactive and to mimic a continuous running track. Branding around the set was designed as pop-art installations that steered away from the conventional.
#ecofriendly
